Committee Members

Women in Contracting is more than just an event series – it is a program that transforms the way we communicate to women in our industry; the way we provide skills to women in our industry; the way we engage with women in our industry.


Sarah Loveday – Loveday Electrical

Sarah Loveday is a passionate member of the electrotechnology industry, as a 3rd generation electrician. After being at the forefront of significant growth she was appointed Managing Director of Loveday Electrical. In 2018, Sarah was also elected Councillor on the board for Master Electricians Australia.

Brooke MacGregor – Genergy

Brooke purchased Genergy Australia from her parents at market value and now sits at the helm as Managing Director. Brooke draws from her Bachelor of Business (QUT) and Master of Professional Accounting (QUT) to run a successful company. In 2015, she was honoured with MEA’s National Women in Contracting Award.

Janelle Miller – A&J Electrical

A longstanding and loyal member of Master Electricians Australia for over 35 years, Janelle is the Business Manager of A & J Electrical & Air Conditioning Services. She has a wealth of experience in managing an electrical contracting business and understands that it is not always smooth sailing.

Jayde Matthews – Solar Service Guys

Jayde has vast experience in the electrical industry, starting out as an apprentice and then realising her skill-set sat in the administration side if the business. She has been in business for 13 years and currently manages an office of 8 direct staff as well as a national team and sub-contractors.

Natalie Hiddlestone – Hiddlestone Electrics

Natalie is managing director/ owner of Hiddlestone Electrics Subiaco. She is the first woman and non-electrician to take over the company in its almost 100-year history. Natalie secured Hiddlestone Electrics inclusion into the Family Business Australia’s hall of fame and was humbled by the City of Subiaco’s announcement of ‘Hiddlestone Lane’ in Subiaco.

Lauren Van Strijp – Melbourne Electrical and Data Solutions

Lauren is Co-Founder and Managing Director of Melbourne Electrical and Data Solutions, she attributes her company’s success to solid foundations and a positive team culture. She is a proud member of the MEA Women in Contracting committee and has won the Women in Contracting (VIC) award multiple times (2015, 2017 and 2018).

Sharon McClelland – GM Membership, MEA

Sharon has a true passion for member centricity; placing the member at the centre of the business model and engagement plans that deliver business results through meeting member needs. She has worked in senior roles for the past 15 years across the mutual, retail/trade and education sectors, most recently as the Member Value Proposition Manager for RACQ.

Tracey Taylor – Events Manager, MEA

Tracey Taylor is MEA’s Events Manager and has been with the organisation since 2017. In this role, she manages: Conference, Excellence Awards, Branch Meetings, Golf Days and Women in Contracting. She previously ran her own Event Management Company for 20 years and has worked with many charities including Variety Club, Act for Kids, Leukaemia Foundation and Diabetes Queensland.


Melissa Stanford – AddStaff

Melissa brings over 14 years’ experience operating within the electrical and associated industries, with a passion for on workforce planning, recruitment, apprenticeships and employee retention.

In April 2014, Melissa founded Add Staff Group, which provides recruitment, mentoring and workforce management solutions tailored specifically to support the trades, services, construction, infrastructure and associated industries.

Melissa was a Finalist for the Telstra Young Business Woman’s Awards in 2017, and is a passionate businesswomen with a focus on building and connecting networks within the industry.

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