How your electrical contracting business can find customers
No matter your business you will always need one thing – customers.
No matter how skilled you are on the tools, you need customers for your business to survive. At it’s heart marketing is simply making sure your customers know you exist and why they should contact you.
Marketing is essential for every business and can be as simple as having a social media presence, or as complicated as a search engine optimised website and ad campaigns.
How to find customers
Finding customers is a challenge for every business and is even harder for new businesses.
You could be the best sparky on the planet, but if your customers don’t know you exist you will struggle.
Think about how you find a service. Do you use Google to find them? Do you search on social media? How are you utilising those channels?
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Social media
For many people social media has become how they find services. Having your business profile page fully set up, with your services, hours, and contact details can be the difference between a customer booking you or keep looking for an alternative. Being a member of local Facebook groups and pages can mean your clients can recommend you to others nearby.
Google My Business
Having a digital presence is a must if you want prospect customers to find you quickly and easily.
Setting up a Google My Business profile can help your business can appear in Google Search, Maps and Shopping, ultimately improving your Search Engine Optimisation (SEO) ranking. Customers looking for an electrician in your area and in your specialty fields can find you easily via a quick Google search. Check out this handy guide that can help you set up your business’ Google My Business.
Online presence
Having a website is an invaluable tool for a business. A social media page may have your contact details and images of recent jobs, but your website can be a fully fleshed out advertisement for your business. It is your 24/7 salesperson.
A helping hand from MEA partner Infix Creative Studio
If you need a hand to get your business’s marketing in order, MEA’s marketing partner Infix Creative Studio can help.
Infix Creative Studio provide a range of marketing services to help electrical contracting businesses put their best foot forward and reach new customers, and build brand personas guaranteed to connect, inform, and build trust. Their marketing packages include copywriting, custom design and development and are created exclusively for Master Electricians to elevate your business and help you stand out from competitors.
Trademarking
Your business name and logo are your intellectual property and should be protected. A trademark is a legal protection for your brand and helps customers distinguish your products or services in the market.
Using a name or registering a website domain do not grant you exclusive rights to a name. If you want exclusive rights to your business name, you need a trademark.